You shall not waste time in vain.

Acrylic on canvas

80 × 100 cm

Special colour black: Black 4.0


Time is ... earning and spending money.

Our economic system functions like a gigantic machine that not only enables the differentiation of our needs, but also drives it forward at an increasing speed. Markets are developing increasingly dynamically, forcing producers and consumers alike to utilise the given time budget efficiently.

In principle, modern people can freely dispose of their time, but the increase in productivity on the labour market and the cultivation of a certain style of consumption present them with an optimisation problem: on the one hand, there should be an abundance of options for satisfying needs; on the other hand, consumers want to base their purchasing decisions on the relatively greatest individual benefit of an item and they also want to consume as much of it as possible. This requires tight time management on both sides.

The interplay between the increasing generation and consumption of these desires finally exhausts itself in a racing carousel of time, which in its extreme form ends up in a black hole.

Atelier von Isolde Rentz - Graz - Austria
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